2024.11.6 GoodsFox Daily E-commerce News:
- 7-Day Exposure Exceeding 9 Million! Loop Earplugs' Creative Ad Blasts Off Overseas
- Near Black Friday, Many Sellers Losing Keywords!
- eBay Adds "Performance Insights" Feature
- Shopee Responds to "Chinese Passport Holders Can Open Local Stores" News
- Instagram's User Base in EU Surpasses Facebook's
1.Day Exposure Exceeding 9 Million! Loop Earplugs' Creative Ad Blasts Off Overseas
The DTC brand Loop Australia's creative ad has accumulated 9.1 million exposures and attracted over 7 million users.In the ad, the British landmark Big Ben is wearing exaggerated earplugs, perfectly illustrating its product concept of "keeping urban noise away"."Want to know why so many people are addicted to Loop earplugs? Try them, 100-day free return!" —This eye-catching creativity and copy deepen users' impression of the brand and provide valuable marketing inspiration for independent station sellers.
Source:GoodsFox
2.Near BlackFriday, Many Sellers Losing Keywords!
Since late October, some Amazon sellers lost nearly 40 keywords in one day. It causes the traffic of the top two ASINs to disappear. Based on multiple feedback, the common phenomena include the core keywords cannot be displayed, the natural positions are replaced by low-sales ASINs, and the keywords have continuous fluctuations. Many sellers have checked themselves multiple times but found no violations. As of now, Amazon has not yet responded. Sellers need to open cases to communicate with customers and troubleshoot relevant reasons. It can avoid missing the opportunity of big sales during BlackFriday preparation.
3.eBay Adds "Performance Insights" Feature
eBay recently launched the "Performance Insights" feature for its mobile apps on iOS and Android. This feature aims to help sellers understand and improve their business performance directly from their mobile phones. Through this feature, sellers can view real-time traffic charts, track listing views and impressions, monitor click-through rates, and segment traffic sources. These performance metrics and traffic patterns will help sellers optimize product listings and improve business performance. Now, sellers can monitor the performance of their listings anytime and anywhere via their mobile phones. They can also obtain the key data needed to make informed decisions.
4.Shopee Responds to "Chinese Passport Holders Can Open Local Stores" News
In response to the recent rumor that "sellers with Chinese passports can directly register and open Shopee local stores", Shopee Cross-Border E-commerce officially stated that this message is misleading. According to Shopee Cross-Border's current policy, sellers with legal business licenses or individual industrial and commercial household licenses in Mainland China or Hong Kong need to enter through the Shopee Cross-Border platform. For cross-border sellers who use non-compliant means to imitate local enterprises, the platform will impose permanent store closures. Shopee Cross-Border calls on seller friends to follow the platform's relevant policies to create a fair and healthy business environment.
5.Instagram's User Base in EU Surpasses Facebook's
Meta's Q3 performance update shows that Instagram's monthly active user count in the EU (269.1 million) has surpassed Facebook's (260.6 million). This change is reflected in Meta's first EU user report from April to September 2023. At this time, both platforms had 259 million users. Facebook's user growth is slower and has even slightly declined in the most recent measurement period. Although Meta no longer reports Facebook's monthly active user count separately, this phenomenon seems to be more limited to the EU market. Facebook is still popular in Europe with 260 million active users. But instagram's rise may indicate that it is no longer as popular among young audiences as before. Additionally, TikTok and X have 150 million and 66 million monthly active users in the EU respectively.
GoodsFox Daily E-commerce News:Loop Earplugs' highly successful creative ad with over 9 million exposures, issues of sellers losing keywords near Black Friday, eBay's new "Performance Insights" feature, Shopee's response to a misleading policy message, and Instagram's growth in EU users surpassing Facebook's……
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