2025.1.22 GoodsFox Daily E-commerce News:
- 30 Million Views in 3 Days! Mini Women's Bag Goes Viral in Italy
- Trump Signs Executive Order: TikTok Ban Delayed for 75 Days
- Breaking News! Australian E-commerce Giant Catch to Shut Down on April 30
- Temu Launches "One-Click Origin Edit" Feature
- Shopify Bundle Feature Update
1. 30 Million Views in 3 Days! Mini Women's Bag Goes Viral in Italy
According to GoodsFox data, PosseBags, a brand independent site, promoted its Longchamp Élan Mini Bag in Italy for three days, garnering 32.8 million views. The campaign showcased the brand's strong advertising performance in the Italian market, providing valuable insights for other independent sellers. PosseBags effectively boosted brand visibility through large-scale exposure in a short time. Independent sellers can replicate this success by targeting the right market and optimizing ad strategies.
Source: GoodsFox
2. Trump Signs Executive Order: TikTok Ban Delayed for 75 Days
On January 20, U.S. President Donald Trump signed an executive order, postponing the implementation of the "ban unless sold" law for TikTok for 75 days.
3. Breaking News! Australian E-commerce Giant Catch to Shut Down on April 30
Catch, a leading Australian e-commerce platform, announced it will cease trading and selling products by April 30, 2025. Sellers can still fulfill orders, and payments will continue. Specific services, such as search ad services, will be delivered by January 31. Catch's closure will cost $50-60 million, with 100 positions redeployed and 190 jobs lost. This serves as a wake-up call for cross-border sellers to innovate and differentiate.
4. Temu Launches "One-Click Origin Edit" Feature
Temu has introduced a feature that allows sellers to edit the origin country of products in one click. The platform will notify sellers with missing origin information daily until all fields are updated. The system auto-fills the country based on the manufacturer or seller's location.
5. Shopify Bundle Feature Update
Shopify has enhanced its bundle feature, allowing merchants to create fixed, pack, and mixed bundles. Bundles help increase conversion rates and average order value. The updated features include inventory status in checkout and new bundle sales reports in Shopify Analytics, aiding sellers in optimizing their sales strategies.
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