GoodsFox Daily Insights – September 26, 2025: 2025 Amazon Top Creator Brands: Beauty and Health Categories Lead the Growth Surge
- 2025 Amazon Top Creator Brands: Beauty & Health Categories Lead Growth
- Indonesia and Canada Sign ICA-CEPA Agreement: 90% of Goods Enjoy Market Benefits
- Wildberries Introduces Paid Feature for Freezing Negative Reviews: 1% Sales Fee
- Amazon Teeth Cleaning Snacks Reach Over $4 Million in Monthly Sales
- DHL Resumes Parcel Shipments from Germany to the US: Prepaid Duties Required via PDDP Service
1. 2025 Amazon Top Creator Brands: Beauty & Health Categories Lead Growth
The latest SmartScout report reveals that Amazon’s creator brands are thriving in 2025, although performance varies. Among the top brands, beauty and health categories are seeing the fastest growth. Alani Nu, a fitness drink brand, leads the list with monthly sales of $6.85 million. Despite a slight -2% growth, it’s expected to recover. On the other hand, beauty brands like Summer Fridays saw a growth of 136.2%, and One Size grew by 120.1%, fueled by precise content and operational strategies that drive conversions.Some drink brands, like Prime Hydration, faced challenges, with growth declining by 25.9%. The trend shows that beauty and health categories are easier to convert due to targeted keywords, tutorials, and optimized ad campaigns. Engagement tactics, such as subscription models, have proven more crucial than follower count. Looking ahead, brands like Summer Fridays are projected to climb further, while candy brand JOYRIDE is expected to sustain its long-term success due to strong product appeal.
2. Indonesia and Canada Sign ICA-CEPA Agreement: 90% of Goods Enjoy Market Benefi
Indonesia and Canada have signed the Indonesia-Canada Comprehensive Economic Partnership Agreement (ICA-CEPA), which strengthens market access for Indonesian products. Over 90% of Indonesian goods (approximately 6,573 tariff items) will benefit from preferential treatment in Canada. Products like processed foods, seafood, and natural fiber crafts will enjoy immediate zero tariffs. The agreement also opens 85.54% of the Canadian market to Indonesia, covering products like frozen beef, wheat, and potatoes. From January to July 2025, trade between the two countries grew by 30%, reaching $2.72 billion. This deal not only expands Indonesia's market presence in North America but also offers Canadian companies strategic opportunities to collaborate with Southeast Asia.
3. Wildberries Introduces Paid Feature for Freezing Negative Reviews: 1% Sales Fee
Russian e-commerce platform Wildberries launched a new paid feature on September 25, allowing sellers to temporarily delay the publication of negative reviews (1-3 stars). This provides a three-day window to resolve issues with buyers via the platform's messaging system. If the issue is resolved or the buyer does not respond, the negative review will not be publicly displayed. The feature requires the "buyer chat" option, with a minimum 90-day subscription, at a cost of 1% of sales. This initiative helps merchants improve customer service quality and protect product reputations.
4. Amazon Teeth Cleaning Snacks Reach Over $4 Million in Monthly Sales
Amazon’s pet food and care category has seen a notable increase in both search volume and sales. Among the top-selling items is Greenies, a dog dental chew from Mars, generating $4.085 million in monthly sales. It holds a VOHC certification and cleans teeth effectively due to its unique texture. Other top products include Nestlé Purina dog food, which made $4.046 million in sales, and Nutramax joint supplements. These products are favored for their functionality, safety, and positive reviews, with some items having over 130,000 reviews.
5. DHL Resumes Parcel Shipments from Germany to the US: Prepaid Duties Required via PDDP Service
As of September 25, DHL resumed parcel shipments from Germany to the US and Puerto Rico after a temporary suspension due to new customs regulations. The service, available to business customers, requires the use of PDDP (Prepaid Duties Delivery Service), which ensures customs duties are paid in advance. Parcels valued up to $800 must include full customs documentation. DHL has also streamlined data collection and clearance processes to comply with new regulations. For parcels over $100 in value, customs fees and duties are applicable, although pricing for commercial packages remains stabl
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