PopSockets® is a brand of phone accessories that lets you design your own phone grips, stands, cases, mounts, wallets, and wireless chargers with the AI Customizer.As its slogan said,We're on a mission to transform PopSockets into an Eternal Positivity Machine.They indeed make an increasingly positive impact on the heath and happiness of the planet.
Source:Popsockets
In this article, we will use the data and content from Goodsfox,, the leading advertising intelligence platform, to analyze Popsockets’ advertising strategies from Nov 11 to Dec 11, 2023.
01 Popsockets’s Store Traffic Rank
According to Goodsfox, Popsockets ranked 9,980,428 in the store traffic in a month (from 2023-11-15 to 2023-12-14).This favorable rating signifies that Popsockets, a professional company specializing in the sale of phone accessories, enjoys the support of a dedicated customer base. This indicates not only strong brand loyalty but also a notable level of brand awareness in the market.
02 Popsockets’s Marketing Intelligence
Goodsfox shows that Popsockets has promoted 7 ads and 3 products in total in the same period. The ads are in the form of video, only covering Youtube. The decision to use video ads exclusively on YouTube may be strategic.Video ads, compared to other formats, offer a dynamic and immersive way to showcase products or services. They allow for a visually appealing presentation that can capture the audience's attention effectively.
Source:Goodsfox
Infuse Fashion Elements & Readjust Brand Strategy
The convenient and innovative design of the safety airbag allowed PopSockets to quickly stand out in the 3C accessory market. However, what truly changed the fate of the PopSockets brand was the emergence of brand consciousness and personalized modes after 2014. In addition to customization, PopSockets has also broken the mold of personalization marketing through brand collaborations.
Source:Goodsfox
Popular culture brands such as Disney, Sanrio, Swarovski, and major North American sports leagues have collaborated with PopSockets, attracting audiences beyond the 3C digital sphere. This strategy has turned PopSockets into a globally popular internet-famous brand. Adding more stylish elements to its products,the new strategy not only emphasizes functionality but also underscores the fashionability of the products, better meeting consumers' demands for personalization and trends.
Source:Popsockets
Social Media Matrix + Internet Celebrity Effect
PopSockets' social media marketing primarily focuses on Instagram and TikTok, two of the most beloved platforms among the youth and they exhibit active brand tagging characteristics. PopSockets has 360,000 followers on Instagram and 280,000 followers on TikTok. This feature demonstrates that PopSockets' fans are highly interactive and inclined towards spontaneous creative expression, qualities typically associated with internet-famous brands.
Source:Popsockets (INS)
The fame of PopSockets is not only attributed to its internet fame but also relies on a diverse marketing approach encompassing celebrity endorsements, influencer collaborations, and multi-platform activities. According to brandbassador data, PopSockets has up to 5,953 brand ambassadors. These influencers create user-generated content (UGC) to share marketing material within the brand community using the #PopCollective tag. This approach aims to attract fans from different demographics and regions. Through influencer collaboration, PopSockets has witnessed a fourfold increase in its social media conversion capabilities.
03 Popsockets’ bestseller
The Luna Dreams Enamel PopGrip for MagSafe (round version) is built for Apple’s MagSafe technology. It embraces Apple’s innovative technology to create a phone grip that is sleek, dependable, and full of smiles. This magnetic PopGrip contains Neodymium, the strongest magnet commercially available.
Source:Popsockets
The store has also created 7 ads in the last 30 days to attract more customers. Most of the ads show how to use their products in different situations.For example,use the grip to text, take photos, and even watch videos with one hand. It can easily be removed whenever you desire.
Source:Popsockets
04 conclusion
PopSockets is an outstanding 3C brand that leverages the power of social media advertising to reach and engage its target audience. By using Goodsfox, we can gain valuable insights into the brand’s traffic rank, advertising regions, media distribution and creative strategies. These insights can help us understand the brand’s strengths and weaknesses, as well as identify opportunities and threats in the market
Source:Popsockets (INS)
