2024.10.16 GoodsFox Daily E-commerce News:
- Smartwatch Sales Surge on TikTok US
- Fall Candle Sales Point to Eco, Custom, and Social Trends
- Shopify Leads Among German SMEs
- DHgate Free Return Policy Update
- Alibaba International Station Adds Compliance Guidelines for EU Gas Appliances
1. Smartwatch Sales Surge on TikTok US
LIFEBEE’s smartwatch has become a hit on TikTok US, with daily sales exceeding 2,700 units. In the last 30 days, total sales reached 12,210 units. Equipped with health monitoring, call functionality, and a stylish look, the smartwatch resonates with younger users. TikTok’s influence in wearables showcases the global potential for smart devices.
Source: GoodsFox
2.Fall Candle Sales Point to Eco, Custom, and Social Trends
Fall remains peak season for candle sales, and Amazon data shows October-December sales outpacing other months. In October 2023, 16 out of the top 25 best-selling candles on Amazon featured autumn or Halloween themes. Brands like Boy Smells, Otherland, P.F. Candle Co., and Apotheke stand out, with unique scents and personalized designs drawing consumer interest. They focus on sustainable, non-toxic ingredients, emphasizing social responsibility. Demand for custom and DIY candles is also rising; Pinterest reports a 100% increase in holiday candle searches and a 30% rise in DIY candle searches. GoodsFox data reveals that independent sellers are embracing this trend, as eco-friendly and customizable products surge in popularity.
Source: GoodsFox
3. Shopify Leads Among German SMEs
Recent data shows Shopify is the platform of choice for small to mid-sized e-commerce stores in Germany, with nearly 40% market share. Shopify leads with a 39.9% market share, followed by German platform Shopware at 25.1%, and JTL at 12.3%. Larger retailers tend to prefer custom stores and platforms like Magento and Prestashop. Shopify’s ease of use and robust marketing tools have made it popular among German SMBs, and its growth in this market is expected to continue over the next five years. However, traffic data shows custom stores still draw more average visitors, suggesting these retain high appeal for online shoppers despite Shopify’s popularity.
4. DHgate Free Return Policy Update
DHgate has announced changes to its Free Return insurance policy. The insured order amount has been revised from $0-$1,000 to $0-$100 to maintain project sustainability. Orders over $100 are no longer covered by Free Return insurance. All other terms remain unchanged.
5. Alibaba International Station Adds Compliance Guidelines for EU Gas Appliances
To help merchants understand EU compliance, Alibaba International Station has released new guidelines on selling gas appliances to the EU. Merchants selling gas appliances to the EU must comply with Regulation (EU) 2016/426 (GAR) standards. Compliance includes product testing, CE certification, and affixing the CE mark.
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